GLORY Festival

OBJECTIVE

To develop a unique festival concept for the University of Washington and create a cohesive design system for the festival's branding and digital assets.

OVERVIEW

COURSE: HCDE 308: Visual Communication


TIMELINE: 10 Weeks, Fall 2023


TOOLS: Figma

CONTEXT

My quarter-long project for this course was to create a unique festival from scratch, one that University of Washington could host, starting from concept ideation all the way to a mobile interface for a user to complete a task relating to the festival. I created a design system to cohere with the GLORY brand that I used throughout all the digital assets created to promote this festival.


Follow along these stages of development in the case study below! Or, view it here.

  1. Customer Value Proposition and Unique Selling Point

  2. Competitor Analysis

  3. User Personas

  4. Customer Journey

  5. Word Mark and Logo Mark

  6. Color Scheme

  7. Poster (to show festival lineup)

  8. Icons

  9. Ticket

  10. Wayfinding Signage

  11. Map

  12. Infographic

  13. User Flow

  14. Wireframes

  15. User Testing

  16. Style Tile

  17. Mobile Interface

  18. Reflection/Takeaways

CASE STUDY